With the news that the Nokia 3310 is less than two weeks away from re-release it got us thinking about how old products are making a comeback under a retro guise. It is becoming incredibly popular in the technology/entertainment sector to bring these former much-loved products back to the marketplace.
In music, we have seen the return of the record player along with every virtually new album also being released on vinyl. Surprisingly, vinyl albums sales out performed digital downloads for the first time in 2016, this showed a significant shift in how people are consuming music. With vinyl sales hitting a 25 year high in 2016, more than 3.2 million LPs were sold, a rise of 53% from 2015. The cassette tape has even made a return, but this classic hasn’t been blessed with the same success as vinyl.
The gaming industry has also seen the return of many old consoles, with the likes of the Atari, Gameboy and Sega Megadrive all being released as retro consoles.
So why is retro so successful? Is it purely nostalgia or do people dream of reverting back to simpler machines and a time when technology was not such a dominant part of our lives?
At the last North East Expo we wanted to attract passersby to our stand via our retro range of phones and Atari console, and as expected, it definitely worked. People who would normally just walk on by were stopped in their tracks, did a double take and stopped to talk, asking us about the products, how we acquired them and sharing their own personal stories around the phones. The Atari console also threw guests back to the 80s as they nostalgically played games such as Pac-man, Asteroids and Space Invaders. This showed us that retro as an attraction really does work and that it’s no surprise retro products such as vinyl have made a renaissance and are fast becoming a key player in their industry once again.
It’s unsurprising that the mobile phone industry is now trying its arm in the retro field. As previously discussed Nokia is the first to try it with the rebirth of the Nokia 3310. From May 24th 2017, the Nokia 3310 will be available to purchase at an attractive price of just £50.
In a press release, the company said: ‘The Nokia 3310 is a modern classic reborn. Thin, light and incredibly durable, the Nokia 3310 is a head turning modern twist on one of the best-selling feature phones of all time. Boasting an incredible 22-hour talk-time and month long stand-by, the Nokia 3310’s fresh, colourful, modern design brings it bang up to date.”
With battery life and talk time an important factor for many users, especially for those out on the road a lot it could be an attractive solution for them.
It will be interesting to see how the Nokia 3310 is received and how it does in terms of sales. It certainly has had a lot of attention prerelease on social media so we’re keen to see if this transpires into sales once it hits the shelves on later this month.
If the Nokia 3310 is successful then we may well see other manufacturers follow suit, who knows, we could see the original iPhone make a return along with the original Samsung Galaxy. As much as we love retro, we can’t see these transporter phones coming back anytime soon, but you never know…